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The Role of Public Relations

The Role of Public Relations

The Role of Public Relations

Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.

Write a 700- to 1,050-word paper in which you examine the following:

· The multiple definitions of Public Relations.

· The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?

· How are they similar and how are they different?

· How might PR be more important during a crisis situation for an organization?

Include two outside references as well as citations with your paper.

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Assignment 2

Internal Public Relations

Resource: The Practice of Public Relations, 13th edition by Fraser P. Seitel Ch. 11

Read the “Sony Shoots the Messenger” Case Study on page 242 in The Practice of Public Relations, Ch. 11.

Answer the three questions at the end of the chapter located on page 243.

Write a 1,050- to 1,400-word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony).

Include three outside references as well as citations with your paper.

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