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Netflix – Customer Relationship Management Presentation

Netflix – Customer Relationship Management Presentation

Choose a well-known organization (Netflix) you think is seriously sub-optimizing its Customer Relationship
Management efforts.

Critique the organization’s Operational-CRM and Analytical-CRM processes and activities

Highlight specific Operational- and Analytical- CRM efforts that you believe could be improved

Recommend how it could do a better job

Keep this in mind, while creating your PowerPoint Slides (presentation needs to be for 30 mins):
-Quality of analysis and distillation of key issues across the CRM spectrum

-Creativity and insight of recommendations

-Clarity and persuasiveness of presentation

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